One company. Four different programs.
As brands get bigger, the more complex it can become. This is where the Lands’ End proposal for AT&T started. Lands’ End was tasked with coming up with one cohesive package to present our proposal.
AT&T owns and handles 4 separate uniform programs: AT&T store, Cricket Wireless, DirecTV, and AT&T Team Colors. We needed to create a package and 4 separate print collateral to explain the complexity of what Lands’ End can do for each program. Our end product was a box, when opened, a video would play explaining who we are and how we are the best choice. Inside the box was four booklets explaining each program and one book explaining who we are.
AT&T owns and handles 4 separate uniform programs: AT&T store, Cricket Wireless, DirecTV, and AT&T Team Colors. We needed to create a package and 4 separate print collateral to explain the complexity of what Lands’ End can do for each program. Our end product was a box, when opened, a video would play explaining who we are and how we are the best choice. Inside the box was four booklets explaining each program and one book explaining who we are.
Lots of information to cover and cross functional partners to work with in order to make this happen. All the while producing it in less than 3 weeks time.
Credits: Robert Burch, Associate Creative Director
Nicole Smith, Art Director
Mike Morkri, Senior Copywriter
Awards: This project was submitted to the American Advertising Federation and won a Gold Addy.
